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Celebrating Women’s Journeys: The Transformative Power of WiBA

In the spirit of National Women's Day, we at Women in Business Association (WiBA) take a moment to celebrate the remarkable journeys of our members—stories of growth, empowerment, and community that inspire us all. Our members, from diverse backgrounds and industries, share their experiences, illustrating the profound impact WiBA has had on their personal and professional lives.


A group of Women in Business Association members


Karen Lowe: A Journey of Accountability and Growth

A photo of South African businesswomen and WiBA member Karen Lowe

Karen describes her time as part of WiBA as one of the most enriching experiences of her professional life. What stands out for Karen is the perfect blend of personal and business accountability. “WiBA isn’t just about business growth; it’s about growing as a person within a supportive community,” Karen reflects. This environment has allowed her to confidently pursue business goals while receiving invaluable input and advice, making her journey both challenging and rewarding.


Elizabeth van der Merwe: From Isolation to Empowerment

A photo of South African businesswomen and WiBA member Elizabeth van der Merwe

Elizabeth’s story began in a place of isolation, managing multiple businesses with little external support. In 2020, upon a mentor’s recommendation, she joined WiBA, transforming her work-life balance by connecting with a network that offers support, challenges, and honest opinions. “The sense of love and care within the group is overwhelming, and it’s changed the way I manage my businesses,” says Elizabeth. Her gratitude for the group’s impact is a testament to the power of community in overcoming professional loneliness.


Dianne Hirst: The Value of Community and Friendship

A photo of South African businesswomen and WiBA member Dianne Hirst

For Dianne, deciding whether to continue with WiBA was a no-brainer. Despite a challenging year in 2023, the value derived from the group went beyond professional development; it extended into deep, meaningful friendships. “The support I received from the group during tough times was invaluable, and it’s something I strive to reciprocate,” Dianne shares. Her commitment to remain part of WiBA is fuelled by the personal connections and the sense of belonging she’s gained.


Ivy Matema: Finding a Voice and Wings

A photo of South African businesswomen and WiBA member Ivy Matema

Ivy credits WiBA with giving her both a voice and wings. She found a platform that not only supported her personal and professional growth but also provided a sense of belonging. “WiBA is my second home, where I am constantly uplifted by diverse perspectives and continuous support,” Ivy states. Her heartfelt thanks to the group underscores the transformative power of having a supportive network.


Sharon Boonzaier: Accountability and Inspiration for Small Business Owners

A photo of South African businesswomen and WiBA member Sharon Boonzaier

As a small business owner, Sharon found the accountability structure within WiBA invaluable. “The group offers a nonjudgmental space to share and solve problems, which is crucial when you don’t have a higher authority to report to,” explains Sharon. The guest speakers and masterclasses have not only inspired her but also provided practical insights that are directly applicable to her business.


These stories are just a few examples of how WiBA fosters an environment where women can thrive. As we celebrate National Women's Day, we invite you to join our community and experience the empowerment, support, and camaraderie that WiBA offers. Whether you're looking to enhance your professional skills, grow your network, or find a supportive community, WiBA is here to propel you on your journey of success.


Women in Business Association (WiBA) members at an event in the Western Cape

WiBA is more than a network; it’s a place where professional women come together to celebrate success, tackle challenges, and grow alongside each other. Join us and be part of a community that values transparency, trust, vulnerability, and collaboration. Let's continue to support and uplift each other in every step of our journeys.


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